The DX reel is an unbranded Amundson reel. These are of die cast construction. These reels are of exceedingly high quality and difficult to know they are die cast and not CNC machined, the DX stands for Diecast Xtra Quality. These are of quite unique design and are switchable from left to right winding and feature a very nice smooth drag. Our price on this reel is truly unbeatable.